Photography is one of the biggest assets you can utilize as a nightlife professional. I see a lot of venues and promoters hiring photographers to come to their events but the key is what you do with the photos after. Here is a look at the photography basics.
Post Pictures ASAP
Don't wait. Get your photos up as soon as possible. Within 24 hours of the event is best. There are people that attended the event who are looking for those photos. They are looking to find themselves in the photos and they are the most valuable asset you can use. I'll expand on these a later.
Show Them Fun
The most important thing to your customers is fun. A lot of people can only go out to events once in a while and when they try to decide where to go, they look for the event that looks like the funnest. The place where they will have the best time. You can use photos from your past events to show them how awesome your parties are. Photos of fun are like testimonials. They speak volumes.
Make sure you watermark your photos. Put a small (and I mean small! nothing makes people want to crop photos more than watermarks that take up half the image) version of your logo in the corner of each photo you post. You want your logo and your brand associated to hot people having fun.
The Photo Virus
With social mediums like facebook and twitter you can get your photos to go viral… and fast. Picture this: Within 24 hours of your event you have your photos posted on your website, on clubZone, Twitter and Facebook. A bunch of people find themselves in your photos and they save them to their computer. They post the pictures on their own facebook pages. Some of their friends see the photos and notice they are in them too. They repeat the process. Now you have photos with your company logo being posted and reposted all over the web.
Keep it Fresh
The one thing you don't want is old content. If people are going to your website or clubZone page and see old pictures from 2009, its only hurting you. It looks like you have nothing going on and that no one is going to your parties. Keep updating your galleries on a regular basis. Its the best marketing you can get.
Written by: Allen Trottier
Allen Trottier is a clubZone account manager with over 7 years of experience in nightlife marketing. You can read more about his adventures and ramblings on allentrottier.com!
- Posted by allen