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London is embracing its most recent retail resident, the Ferrari store which showcases a slightly different concept in each different area throughout the 530 square-meter space in the heart of London's fashionable Mayfair.  This store is only second in size to the firm's flagship showroom in Milan and includes a generous amount of Ferrari themed merchandise for sale.   
Visitors can join in PlayStation games or watch a large ‘tube light screen' capable of showing videos or stills all devoted to Ferrari. They can also use a touch-screen to browse the firm's luxury goods including watches, sunglasses, model cars and clothing or watch a direct feed from Ferrari TV on two large LCD screens. 
The only item customers can't buy?  A full-size Ferrari which can be purchased by a visit to one of the firm's 15 UK showrooms.
The centerpiece at the store, on Regent Street, is a replica Formula 1 racing car and the counter which was signed by Raikkonen after he cut the ribbon.  

 

 
 

 

 

 

Pictures courtesy of yanko design