How does one of the world's most recognised brands continue to connect and engage its consumers?
Exhibit A.
The New Heineken Experience – an interactive journey through the history of the brand and the brewing process. The experience is housed in the former Heineken Brewery in Amsterdam where visitors wander the restored brewery and get a first hand look, see, taste, and touch of everything that happens during production. The concept of allowing consumers to be a part of the process, from beginning to completion, is proving to develop renewed excitement and a deep love for those Heine's, all over again.
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