hugh78
Calgary
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Posts: 17,092
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October 6, 2008 at 6:30 PM EDT
A small Vancouver Island computer school is battling for its identity after computing giant Apple threatened to sue, arguing the two companies' logos are too similar.
Victoria School of Business and Technology denies the logos - both based on apples - are related, and says it's going to fight to keep its logo.
"We were absolutely shocked," Dieter Gerhard, the school's president, told CTV News.
"Here's the bigger guy Goliath really coming down on little guy David."
The logo for Apple is recognizable worldwide - its apple has a stylized bite out of its right side. The company has been using the symbol for about 30 years.
Victoria business school's apple logo has been around for only three years. But Mr. Gerhard says its design incorporates a mountain and has three bumps on top instead of the two used by Apple. There is no bite out of the business school's apple.
"We're saying no one can use an apple for anything any more?" Mr. Gerhard said.
"An apple's an apple. It should be something that everybody gets to use, especially when our logo is by no means similar to the Apple trademark."
Corporations spend big bucks on logos and they'll go to great lengths to protect them.
In 2003, coffee giant Starbucks threatened to sue HaidaBucks, a small café in the Queen Charlotte Islands. And in 2004, the Olympic rings and torches at a pizza restaurant drew the ire of the Vancouver Olympic Organizing Committee.
Mr. Gerhard is hoping public support will force Apple to back off. A poll on the school's website already has more than 1,000 responses, mostly in favour of the school.
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hugh78
Calgary
*.*
Posts : 17,092
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Personally, I don't think they're even close....
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Posted: 10/7/2008 7:06:01 AM
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FreshFrazer
Calgary
Has Ankles.
Posts : 4,246
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On 10/7/2008 7:06:01 AM, hugh78 wrote:
Personally, I don't think they're even close....
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yea apple should just go back to their overseeing of their sweatshps.
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Posted: 10/7/2008 7:13:25 AM
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upside8
Calgary
Mostly Harmless
Posts : 4,882
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Man-I think we better stock up on water...I think the end is near
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Posted: 10/7/2008 7:28:50 AM
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shannon-m
Calgary
lethal
Posts : 2,992
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On 10/7/2008 7:06:01 AM, hugh78 wrote:
Personally, I don't think they're even close....
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Neither do I.
Apple needs to stop being a douchebag company, and focus more on making products that ACTUALLY WORK.
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Posted: 10/7/2008 8:01:01 AM
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upside8
Calgary
Mostly Harmless
Posts : 4,882
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On 10/7/2008 8:01:01 AM, shannon-m wrote:
Neither do I.
Apple needs to stop being a douchebag company, and focus more on making products that ACTUALLY WORK.
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all companies need to stop being douchebage companies. I was totally pissed when Coca-cola trademarked their "dynamic ribbon design" Soooooooo stupid!
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Posted: 10/7/2008 8:28:08 AM
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canucks_girl
Edmonton
mommy x 1.5
Posts : 3,758
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On 10/7/2008 7:06:01 AM, hugh78 wrote:
Personally, I don't think they're even close....
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I agree..when I read this story a few days ago I just shook my head
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Posted: 10/7/2008 8:31:52 AM
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