Erick Morillo runs the legendary Subliminal Records Empire.

As a producer Morillo has been responsible for a bewildering array of tracks, under pseudonyms that include Ministers De la Funk, The Dronez (a project alongside Harry 'Choo Choo' Romero and Jose Nunez, which won the trio the remixer of the year award in 2001), RAW, Smooth Touch, RBM, Deep Soul, Club Ultimate and Li'l Mo Ying Yang amongst others. As a DJ, he's played the world over and from his legendary Subliminal Session parties at Pacha in Ibiza, to his roadblock events at Crobar in Miami; Erick approaches everything he does with an unrivaled work hard/play hard mentality.

Raised in Colombia, then New Jersey, Erick was weaned on a musical diet of Latin rhythms, reggae, and hip hop. Having started DJing at the age of 11 and securing himself several gigs playing friends and families' weddings, he decided to take a studio engineering course at the local Center of Media Arts.

After somehow scraping together enough equipment for a studio, the young Morillo tentatively approached labels such as Nervous and Strictly Rhythm with his fledgling productions. He was rewarded with little more than a string of rejections. It was only when he presented Strictly with a track called "The New Anthem", under the moniker Reel 2 Reel, that they began to really sit up and take notice. After signing 'The New Anthem' Erick quickly followed it with the classic "I Like To Move It," a track that set up camp in the pop charts throughout the world, going platinum in Holland and gold in the UK, Germany, France, Belgium in Australia - giving the young producer his first taste of touring in Europe.

In 1997 Morillo launched Subliminal Records with his production partners Harry Romero and Jose Nunez, after spending almost a year meticulously planning everything from logos to packaging, making sure that even the smallest details of the look, feel, and function of the label were to his satisfaction.

Seven years later and Subliminal has over 100 releases under its belt, ranging from full-on radio smashes like Who Da Funk's "Shiny Disco Balls" to underground classics like Ministers de la Funk "Believe". It was voted Best Label at the Muzik Awards in both 1999 and 2000, that's not to mention the indispensable Subliminal Sessions compilation series, which showcase the label's developing artists and sound, or the label's imprints Sondos, Subliminal Soul, Bambossa and SUBUSA, which cater for everything from tough, tribal beats to rock-house cocktails.

Naturally enough, the high profile DJ gigs have followed closely on the tails of Morillo's studio success. He's currently one of the most in-demand and instantly recognizable DJs in the world.

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