The bright, neon lights of Las Vegas can be heard within the rumbling breakbeats and metal-edged synth melodies of the electro duo known as the Crystal Method.

Together Ken Jordan and Scott Kirkland steer their custom vehicle of electronic music into riffs of futuristic rock 'n' roll. Taking the elements associated with the U.K.'s big beat generation, the Crystal Method enhances this style of stomping funk with a pinch of American spice.

Those bright lights of America's modern-day adult playland would seem to inspire anyone to become something loud and colorful. That influence reflects the early ambitions of Jordan and Kirkland and their endeavors to make mind-bending music.

The two met while working for a college radio station in Las Vegas where Run DMC, New Order and Depeche Mode were mainstays of the regular rotation. The duo became interested in music production and recorded some lo-fi demos on a four track with a female lead vocal.

Figuring he could find a faster way to the top in Los Angeles, Jordan left for the City of Angels, where he landed a job as an assistant producer for artists Edie Brickell and Michael Penn. There he found the necessary studio experience he needed and the necessary nightlife experience he needed; L.A.'s underground scene exposed him to the flavor of West Coast nightclubs and the freaky funk being tossed about by rave DJs.

Meanwhile back in Las Vegas, Kirkland began taking guitar lessons from Mark Slaughter of the metal band Slaughter, learning power bar chords and the philosophy of establishing a listener-friendly hook. Keeping in touch with Jordan, Kirkland fed off of what his friend had been telling him about the psychedelia of L.A.'s club scene and went to check it out for himself. There and then the Crystal Method was born.

The bombastic grooves of Vegas, the group's first full-length release has been likened to the Chemical Brothers' brand of breakbeat mayhem. Yet the Crystal Method madness is cut from a more acidic quilt, where synthesizers squelch and sirens buzz and the vibe is all about crowd-pleasing intensity. Highlighted by the tracks "Trip Like I Do," a different version from that of the collaboration with Filter for the Spawn soundtrack, and "Keep Hope Alive," a Chemical Brothers essential big beat favorite, the album manages to capture the same raw power of rock 'n' roll with electronic components.

Initially known as the pioneer of trance music, BT has arrived as one of the most cutting- edge artists and producers for a multitude of musical styles. Whether he's crafting perfect pop hooks with *NSYNC, composing intricate scores with eighty-piece orchestras for films like The Fast and the Furious, collaborating with Sting on a track from his forthcoming album, or remixing emotional and languid epics for Sarah McLachlan, Tori Amos, Madonna or Seal, BT consistently balances creative and memorable songwriting, sonic innovation, and the latest technology for a cutting-edge, yet organic sound.

BT, born Brian Transeau, grew up outside Washington D.C. where the first evidence of his musical talent manifested as mastery of composers such as Chopin and Bach by age six. A great break in musical direction came when he heard electronic music as an adolescent. "This is what my heroes Debussy, Stravinsky and the like were looking for. Technology-based music is the only idiom that packs such infinite sonic possibilities. After being introduced to artists like Cabaret Voltaire and Depeche Mode, I turned my back on classical music for quite awhile."

BT's sense of individualism also inspired his scholastic decisions. He dropped out of the prestigious Berklee College of Music in Boston in 1990 to shop his electronic music in Los Angeles. Many doors were slammed in his face because few understood his new unique sound, but he refused to compromise his vision. He returned to the D.C. area and launched Deep Dish Records with long-time high school friends, and recent Grammy award winners, Deep Dish.

Within the year, BT's first releases garnished the attention of English dance pioneer, Sasha, who gave BT his first taste of stardom and the rewards of dance culture. "The first venue he took me to was a barn in Brighton, England," BT recalls, "It was the most amazing party. Three thousand people were sweating and crying over my songs like 'Embrace The Future.' I had found my people."

BT's mix of epic and classically inspired journeys and beats quickly took on the name Trance, and became one of the most popular and dominant electronic music genres played in clubs from London to Tokyo and New York. BT's talent and persistence had finally paid off and he later released his epic albums, IMA, ESCM, and the wildly diverse Movement In Still Life, featuring the hit single, "Never Gonna Come Back Down."

Not very long after his humble beginnings studying classical music in the former Soviet Union, Serge's early electronic career is already marked with the achievements of a seasoned veteran. He hit the coveted DJ Mag Top 100 List, became the youngest resident DJ at New York's legendary Crobar and has rapidly garnered major corporate support.

Clothing maker Armani Exchange has recently snatched him up to represent the brand while global giant Coca-Cola has brought Serge on board with an exclusive track for the 2008 Olympics in Beijing. Serge's name will appear on special edition Coca-Cola bottles available in the U.S., China and Belgium and the track entitled "Peace on Earth" is currently available for free download on Coca-Cola's web site .

During all of this, his newest single "Sweet Harmony" is blazing the BBC airwaves, appearing on Pete Tong's Essential Selection and an artist album is currently on the way. His other productions include remixes under the respected labels Lost Language, Yoshitoshi and Pacha Recordings. Serge's first a single with trance diva Jan Johnston entitled "Transparent".

DJ Tiesto has publicly named Serge Devant one of his top 5 favorite DJ's. Tiesto and many of the worlds DJ elite personally request Serge to share the stage while Serge himself holds residencies in major U.S. cities and headlines globally. With Serge on stage, crowds witness a skillful exhibition from one of the most promising young talents in the industry today.

His music is stylistically diverse and transcends the boundaries of the genre; adding up to a hard-hitting, riveting but classically beautiful sound that is way more than just electronic.