After surfacing in 2000 with the breakthrough single "Yellow," Coldplay quickly became one of the biggest bands of the new millennium, honing a mix of introspective Britpop and anthemic rock that landed the British quartet a near-permanent residence on record charts worldwide. The group's emergence was perfectly timed; Radiohead had just released the overly cerebral Kid A, while Oasis had ditched two founding members and embraced psychedelic experimentation on Standing on the Shoulders of Giants. U.K. audiences were hungry for a fresh-faced rock band with big aspirations and an even bigger sound, and Coldplay was more than happy to take the reigns. Parachutes went multi-platinum in several countries and earned the band their first Grammy, but Coldplay continued to grow into the 2000s, topping their debut album's success with higher record sales and an increased public profile. Today, Coldplay dives straight into a full North American outing to support their forthcoming album, Viva la Vida or Death and All His Friends.