By day, Aoki runs Dim Mak Records, the small indie label that jump-started the career of the British neo-pop sensation Bloc Party and that has more recently imported such rising European stars as Klaxons, Scanners, Whitey and Mystery Jets. By night he is a wildly popular club promoter and DJ whose venues range from hole-in-the-wall Hollywood after-parties to massive Tokyo "superclubs" and $10,000-a-gig corporate events.His Dim Mak Collection clothing line, launched last year, has become an unofficial must-have for aspiring hipsters (the crowds at the recent "South by Southwest" festival in Austin, Texas, were peppered with dinosaur-patterned, zippered Dim Mak hoodies). He is a budding record producer who has teamed up with Blake Miller of the L.A.-based band Moving Units to produce about half a dozen remixes. And then there are his famous friends, from the hipster photographer Mark "The Cobrasnake" Hunter to Aoki's half-sister, the model/actress Devon Aoki, to Hollywood's most poignant and ubiquitous celebrity adolescent, Lindsay Lohan, who leaped from her banquette to hug him as he arrived for a recent gig at the packed Hollywood club LAX.” – Los Angeles Times

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