Featuring DJ Russ Rich
Official Up Your Alley Closing Party
Mark your calendars, Play T-Dancers: resident DJ Russ Rich returns to serve the children his special brand of #blacktea. Play returns in it’s 10th year as the official closing party of the annual Up Your Alley Street Fair. See you all under the disco ball!
Play T-Dance – Black Tea is a benefit for AIDS Emergency Fund and Folsom Street Events.
Since 2001, Play T-Dance has been giving folks in the Bay Area the occasion to flirt, frolic and dance to their favorite tea dance music. Play T-Dance has become renowned for its unique and engaging themes, abundant hospitality, unrivaled production value and the most uplifting and energetic music on the planet.
DJ Russ Rich
If you’ve ever heard Russ spin, you’ve probably left the dance floor with a smile on your face. That’s because the music he loves to play is big, happy, vocal house, with a touch of gospel, progressive, tribal and tech thrown in to keep things moving. Russ has been inspired by artists like Prince, Everything but the Girl, Madonna, and Peyton, as well as producers/DJ’s the Freemasons, Moto Blanco, Victor Calderone, and Tony Moran.
Originally hailing from Minneapolis, Russ moved to San Francisco in 1997, and became immersed in San Francisco’s dance music scene. Institutions like Club Universe, Mass @ 1015 Folsom and the End Up showcased some of his favorite DJs, like David Harness, Neal Lewis, and Phil B. A few years later, with clubs like Industry and Matinee emerging, Luke Johnstone and Jamie J. Sanchez became two inspirations, and Russ began venturing into the scene as a DJ.
Early gigs included parties at the Powerhouse and Club Dragon, and led to bigger bookings at Industry, HOM @ Infusion Lounge, and 1015 Folsom. Over the past two years, Russ has played on the bill with many of his DJ idols, including The Freemasons (three times!), DJ Escape , Luke Johnstone, Jamie J. Sanchez, Hector Fonseca and Abel.