Insomniac Presents Inception Featuring Adam Beyer with Special Guest Paul Ritch
Alongside Kedd Cook
Adam Beyer became dedicated to the fascinating world of rhythm early on. After playing the drums as a teenager his obsession turned to the decks. In 1990 he bought his first set of turntables and started spinning a wide range of hiphop, hiphouse, acid and techno at local parties and clubs.
Beyer soon learned how to blend his sets in a thoughtfull and highly focused way, a talent that has now developed into his trademark style. In 92 Fellow school friend Peter Benisch introduced Beyer to the sampler, a year later they got their first record deal with New York based Direct Drive. After finishing school in 1995, Beyer started work at the Planet Rhythm record store while releasing some tracks under a variety of names and continually djing all over Scandinavia.
Adam Beyer sites Drumcodes 1 (Planet Rhythm 1995) as the first record to define his style; hard, percussive and loop oriented. This 12" names Beyer's future label and was soon followed by his critically acclaimed debut album Decoded (Planet Rhythm 1996). His need to create the perfect dj tool gave rise to the launch of the Drumcode label allowing him total musical freedom. The label"s strong concept and high production levels meant it enjoyed immediate success. After six releases Beyer launched his second label Code Red focusing on a slightly softer side of techno. Code Red finished with its 10th and final release Stand Down (Code Red 1999) which was a compilation of remixes from various international artists.