Sean Healy Presents
He’s had No. 1 singles, platinum and gold albums, has toured the world and has appeared on songs with Lil Wayne and Ludacris, among many others. Five years into a remarkable solo career, Bobby V (formerly Bobby Valentino) has experienced the best the music industry has to offer while working with some of the game’s elite. No wonder he’s calling his fourth album Fly on the Wall.
“Being in this industry for over ten years, having three successful albums, touring the world, and having an impact on people’s lives through my music has been a dream come true. This album is a testament to my experiences in this industry and through it all I’ve been a Fly on the Wall learning the ins and outs of the music business along the way. I’ve had a lot of ups and downs but can always depend on my fans. Through the ups my fans keep me grounded and through the downs my fans keep me motivated. Everything I do is for them.”
Bobby V fills his new album with stories of his remarkable experiences. With production handled by Tim & Bob (Boyz II Men, Michael Jackson), The Pentagon (formerly The Underdogs [Beyonce, Justin Timberlake]), LOS (Usher, the Dream) and Jazze Pha (T.I., Ciara), Fly On The Wall contains the type of polished production accented by live instrumentation that has become Bobby V’s signature.
Case in point is the ultra-catchy “Phone #.” Featuring Plies and produced by Jazze Pha, the cut was born during a studio session. “Jazze’s phone went off and it was that 2Pac song, .What’z Ya Phone #? from the All Eyez On Me album”‘ Jazze was doing a beat and that was the first thing that came to my mind..What’s your phone number?’ That’s how the first line came about.”
Bobby V then took the song to another dimension by adding one of his trademark sound effects to the tune, something that has helped Lil Wayne featuring Bobby V’s “Mrs. Officer” (certified platinum) and Bobby V’s own “Beep” become hits. “As a writer I’ve learned that there are certain elements to making a hit record. The chorus is the most important part of a song so coming up with a catchy hook is crucial, so using my voice to mimic certain sounds like a cop car siren (Mrs. Officer) made it that much catchier.