K.Flay, The Orwells, plus popscene DJs
Autumn of 2011, Icona Pop moved from Stockholm to London, and with an album ready to go the tunes are in no short supply. Icona Pop says: "We like galloping drums, and synthesisers, but we still like the classical pop melodies. And that's 'what we are'. We don't have to decide, because there's no decision to be made. We just have to do exactly what we want."
In the intervening years they've working with The Knocks (voted one of NME's hottest production outfits of the hour), Patrik Berger (Robyn), Elof Loelv (Niki & The Dove), Fredrik Berger (The Good Natured) and Style of Eye, as well as sessions with UK producers like Starsmith (Kylie, Ellie Goulding) and Burns. Their Neon Gold-released double a-side single 'Manners' / 'Top Rated' prompted journals like NME and The Guardian say things along the lines of "effortlessly cool" and "all the makings of a 24-carat pop hit", and the duo have perfected their live show, too – that first performance back in 2009 went rather well, all things considered, while their first London gig was impressive enough to bag them a management deal with Artist Company Ten, the team behind Niki & The Dove and Erik Hassle.
"So, you’re a cute-as-a-button Stanford grad with a penchant for poppy seed buns and Air Jordans. What’s your move? For K.Flay, it’s garnering the respect of Kid Cudi, Snoop Dogg and Asher Roth by rocking the mic with soul. Check her softshoe between lyrical verse and husky harmony on “2 Weak,” the pop jam we wished we had when we were cruising six deep in the Cvs parking lot in our dad’s van. If you’re not bopping your head by the third key, you’re grumpy."
"Before stepping out into the world as a forward-thinking rapstress, Illinois-raised K.Flay whiled the hours away in the Stanford libraries. Which explains well her effortless versatility demonstrated on Mshed Potatoes, a mixtape where she spits rhymes over everything from The Gossip to the Black Eyed Peas. K.Flay’s eclectic approach to hip-hop–one that finds muses in Nba players and literary heroines alike–is what makes her one of the unlikelier names on the Sxsw bill this year."
The Orwellsare made up of five seventeen year olds from Chicago, Illinois. They play rock n roll music. Their names are Mario, Grant, Henry, Dominick and Matt. They write songs scratch that, primitive teenage battle cries about girls and America and being suspended from high school. Although one might categorize The Orwell's distinct brand of the blues as garage or punk, they would be wrong. The Orwells sound comes from a deeper, different place. A place both long forgotten and also timeless. Their first LP, "Remember When" comes out this summer on Autumn Tone Records. Be the first on your block to snatch it up.