From DG Jermaine Dupri is the founder, President and CEO of his own label, So So Def Records, which has been the home to several artists such as Da Brat, Jagged Edge, and Xscape. Juvenile rap acts such as Kris Kross and Bow Wow have been some of his biggest successes; Dupri earned significant amounts of songwriting royalties by ghostwriting for such acts.
In addition, Dupri has pursued a recording career of his own, which has resulted in hits such as “Money Ain’t A Thang” (1998, with Jay-Z), “Welcome to Atlanta” (2001, with Ludacris) and “Get Your Number” (2005, with Mariah Carey), and “Gotta Getcha” featuring Johnta Austin. He became involved with a dispute between Eminem and Dr. Dre in 2002.
So So Def, a label specializing in Southern hip hop, R&B, and bass music, was originally distributed through Sony Entertainment/Columbia Records. In 2003, Dupri was appointed president of Arista Black Music and moved So So Def and its artists there. In 2004, Dupri was appointed Executive Vice President of Urban Music at Virgin Records and moved So So Def over to Virgin. Meanwhile, Dupri also expanded his business ventures, buying into Chicago-based distillery 3 Vodka and opening his own boutique restaurant, Cafe Dupri.