Alexis y Fido
After the success of “Down To Earth”, the album that went gold for them in 2010, Alexis y Fido remain continuously loyal to their fans, aggressive and authoritative in their lyrical delivery, and relentless in their pursuit of success. Cayey-bred Puerto Rican artists Raul “Alexis” Ortiz and Joel “Fido” Martinez,” better known as Reggaeton duo Alexis & Fido, have more than earned their “Los Pitbulls” nickname. In less than four years, Alexis & Fido have released four albums and contributed tracks to countless compilation albums, furthering their reputation as major contenders in the genre. Indeed, they’ve gone from talented, under-the-radar performers to bonafide superstars with international selling power that has taken them to Chile and Argentina amongst other Latin American countries. The duo remains a highly marketable name and image, landing film roles, performing at some of the most exclusive Latin music award ceremonies, and scoring endorsement deals with marquis companies.
Though Alexis & Fido have been performing Reggaeton since their adolescent years, it wasn’t until 2005 that they exploded into the international stratosphere. Their debut album, 2005’s The Pitbulls, debuted at the No. 2 spot on Billboard’s Top Heatseekers and the Latin Rhythm charts and at the No. 4 spot on the Top Latin Albums chart, eventually reaching gold status with over 200,000 copies sold worldwide. Their debut single, 2005’s “Eso Ehh!,” remained steadfast in the Top 10 of Billboard’s Hot Latin Singles chart for ten consecutive weeks and, in addition, was featured on an episode of HBO’s critically acclaimed series The Wire and in their hit series Entourage.
And that was just the beginning. In 2006, building on the momentum of their debut album, Alexis & Fido released Los Reyes del Perreo, a greatest hits album that included some of the cuts that first garnered attention from Reggaeton fans and insiders alike, infectious and danceable songs that appeared in some of the most memorable and highest-selling compilation albums in the history of the genre. From “El Palo,” featured in 2003’s El Band 2 Korrupto to “Tocále Bocina,” from producer Noriega’s Contra La Corriente, “El Rolo” from La Misión 4 and “El Tiburón” from Luny Tunes’ 2005 compilation Más Flow 2, these clever, picaresque cuts established Alexis & Fido as a rambunctious tour de force with boundless creative energy.
A year later, they returned with an even stronger, more infectious sound and image. Right before the release of their sophomore album, 2007’s Sobrenatural, Alexis & Fido appeared in the Reggaeton-centered drama Feel the Noise, produced by Jennifer Lopez’ company Nuyorican Productions and starring R&B singer Omarion and up-and-coming actresses Melonie Diaz and Rosa Arredondo. The exposure Alexis & Fido received from their musical role in the film only furthered audiences’ anticipation for the album, which spawned two singles, “5 Letras” and “Soy Igual Que Tú,” both of which topped the Latin Rhythm chart. The latter remained atop Billboard’s Latin Rhythm chart for over a month. Sobrenatural sold over 100,000 units worldwide, further heightening the group’s profile.