Robbie Rivera

Saturday, October 27, 2012 (11:00 PM - 2:00 AM)   |   Mansion 1235 Washington Avenue Miami FL (Miami Beach)

Robbie Rivera

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Robbie Rivera
Hometown: Miami, United States
Genre: House, Progressive House
Robbie Rivera
Alongside Laurent Simeca

Robbie Rivera

Robbie Rivera, born in 1973 in San Juan, Puerto Rico, had his first encounter with music when he was only 10-years-old. Buying records from acts like New Order, Depeche Mode and U2, it wasn’t long before he started spinning records. “I was 13 and had two turntables and a mixer,” he says. “I did not know what beat mixing was until it happened accidentally. I taught myself.”

In 1992, Robbie moved to Miami, and in 1996, he released his first record, a real Latin house track on Juicy Music, titled, “El Sorrullo.” The track lead to an endless string of productions which were released on established labels like Subliminal, Filtered, Positiva, Mos, Azuli and Strictly Rhythm. His music was licensed everywhere. “My track, ’Bang,’ was my first crossover hit, and cuts like “Sex” and “Funkatron” were huge for me at that time. I consider it a highlight in my career that ‘Funkatron’ was used for the closing of the Victoria’s Secret winter fashion show on CBS-TV, while ‘Bang’ reached #13 on the UK charts and made it to the ‘Top 10’ in Australia.”

Rivera’s distinctive brand of sexy, pounding, dirty, electro-tinged house music ignites dance-floors across the globe, while the world’s top artists queue up to have Robbie put his sound to their tracks. Touring nonstop, Rivera’s music regularly packs dancefloors throughout Ibiza, Barcelona, South America, Poland, Puerto Rico, Nyc, Brazil, Los Angeles, Chicago, London, Asia, Italy, Tunisia, Canada, Moscow, Australia, Vienna, and of course, his hometown of Miami.

An unabashed workaholic, Rivera is busy in his recording studios when not touring. He incorporates the sounds he hears on-the-road into his music. But the jewel in Rivera’s crown is his label, Juicy Music. Juicy Music’s roster includes artists as diverse as: Antoine Clamaran, Coburn, Superchumbo, Mark Knight, David Guetta, Steve Angello, Sebastian Ingrosso, Stonebridge, and emerging talent, such as Willie Morales, Paul Harris, Louie Padilla, Rooster & Peralta, and DMS12.

Since 2005, Rivera and his wife and business partner, Monica, have been the driving forces behind the world-renown Juicy Beach party at WMC in Miami each March. The 17-hour events at Nikki Beach Club attract a cast of over 7,500 clubbers as well as A-list DJs, and the party has  gone on to become one of the week's most successful events. Likewise, the Juicy Ibiza parties in Ibiza welcomed up to 6,000 clubbers at Amnesia's beautiful terrace in years past and at Privilege in 2009. The Juicy brand is expanding to new territories, including: within the U.S. (i.e. New York, Los Angeles, Chicago); the UK; and Spain, with new locations being added.

Rivera was nominated “Best House Producer” by Beatport and “Best Remixer” by the IDMA (International Dance Music Awards) in 2008. Additionally, Rivera’s remixes for Nelly Furtado’s “Manos Al Aire” and Basement Jaxx’s “Raindrops” have also been hammered by Tiësto, Yazz and the Plastik Population. In 2009, Rivera released the fourth Juicy Ibiza compilation, and the release hit the ‘Top 5’ in iTunes sales globally, buoyed by the record deals with Black Hole Recordings and Ultra Records. With a residency at Privilege in the summer of 2010, Rivera saw success with the release of his last artist album, Closer To The Sun (Ultra/Black Hole). The album garnered critical praise and a great deal of media attention within the U.S. and internationally with hit singles that included “Closer To The Sun,” “Let Me Sip My Drink” feat. Fast Eddie, “Rock The Disco” and “We Live For The Music.”


Laurent Simeca


Laurent Simeca is a well known producer releasing tracks on some of House music’s biggest labels such as infamous Swedish label “Joia/Nero”, John Dahlback’s “Pickadoll”, Erick Morillo’s “Subliminal”, EDX’s “PinkStar”, D.O.N.S “Kingdom Kome Cuts”, “Hit Music” (a division of Sony Corp.) and too many more to name… Laurent has been remixing the biggest names in the industry for more than 15 years, from Lenny Kravitz, Brandy, Duran Duran, to Dirty Vegas, Bob Sinclar or AVICII, and the list can go on...

In 2008, he hit the top of the charts again on BEATPORT with his wicked remix of “Strike Me Down” which kept its spot for a dedicated 2 months and was played out by any and every DJ worldwide.

Not forgetting to mention his tracks being found on mix compilations by the likes of Roger Sanchez, David Guetta, Tiesto ,Junior Jack and again, too many more..With his recent rework of The Police’s “Roxanne” and remixes for classic “Touch Me” and super rock hit “Losing My Religion”, he proves that he remains a role model for the young up and coming producers and DJs from all around the world.

His latest track called " Miami " just got signed by U.K based label Cr2. Cr2 has been home to some of dance musics biggest hits over the last 5 years so expect big things from that one. And his next work , a stunning remix of Roger Sanchez’s epic track “Turn On The Music” just confirms he’s at the top of his game and that 2012 is shaping up to be his biggest year ever! What he produces is what he plays, moving between the vocal house productions and the more big room dirty slamming electronic productions, he’s currently on fire…
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Saturday, October 27, 2012 (11:00 PM - 2:00 AM)
Mansion 1235 Washington Avenue, MiamiFL (Miami Beach)


Map of 1235 Washington Avenue

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