Robbie Rivera, born in 1973 in San Juan, Puerto Rico, had his first encounter with music when he was only 10-years-old. Buying records from acts like New Order, Depeche Mode and U2, it wasn’t long before he started spinning records. “I was 13 and had two turntables and a mixer,” he says. “I did not know what beat mixing was until it happened accidentally. I taught myself.”
In 1992, Robbie moved to Miami, and in 1996, he released his first record, a real Latin house track on Juicy Music, titled, “El Sorrullo.” The track lead to an endless string of productions which were released on established labels like Subliminal, Filtered, Positiva, Mos, Azuli and Strictly Rhythm. His music was licensed everywhere. “My track, ’Bang,’ was my first crossover hit, and cuts like “Sex” and “Funkatron” were huge for me at that time. I consider it a highlight in my career that ‘Funkatron’ was used for the closing of the Victoria’s Secret winter fashion show on CBS-TV, while ‘Bang’ reached #13 on the UK charts and made it to the ‘Top 10’ in Australia.”
Rivera’s distinctive brand of sexy, pounding, dirty, electro-tinged house music ignites dance-floors across the globe, while the world’s top artists queue up to have Robbie put his sound to their tracks. Touring nonstop, Rivera’s music regularly packs dancefloors throughout Ibiza, Barcelona, South America, Poland, Puerto Rico, Nyc, Brazil, Los Angeles, Chicago, London, Asia, Italy, Tunisia, Canada, Moscow, Australia, Vienna, and of course, his hometown of Miami.
An unabashed workaholic, Rivera is busy in his recording studios when not touring. He incorporates the sounds he hears on-the-road into his music. But the jewel in Rivera’s crown is his label, Juicy Music. Juicy Music’s roster includes artists as diverse as: Antoine Clamaran, Coburn, Superchumbo, Mark Knight, David Guetta, Steve Angello, Sebastian Ingrosso, Stonebridge, and emerging talent, such as Willie Morales, Paul Harris, Louie Padilla, Rooster & Peralta, and DMS12.
Since 2005, Rivera and his wife and business partner, Monica, have been the driving forces behind the world-renown Juicy Beach party at WMC in Miami each March. The 17-hour events at Nikki Beach Club attract a cast of over 7,500 clubbers as well as A-list DJs, and the party has gone on to become one of the week's most successful events. Likewise, the Juicy Ibiza parties in Ibiza welcomed up to 6,000 clubbers at Amnesia's beautiful terrace in years past and at Privilege in 2009. The Juicy brand is expanding to new territories, including: within the U.S. (i.e. New York, Los Angeles, Chicago); the UK; and Spain, with new locations being added.
Rivera was nominated “Best House Producer” by Beatport and “Best Remixer” by the IDMA (International Dance Music Awards) in 2008. Additionally, Rivera’s remixes for Nelly Furtado’s “Manos Al Aire” and Basement Jaxx’s “Raindrops” have also been hammered by Tiësto, Yazz and the Plastik Population. In 2009, Rivera released the fourth Juicy Ibiza compilation, and the release hit the ‘Top 5’ in iTunes sales globally, buoyed by the record deals with Black Hole Recordings and Ultra Records. With a residency at Privilege in the summer of 2010, Rivera saw success with the release of his last artist album, Closer To The Sun (Ultra/Black Hole). The album garnered critical praise and a great deal of media attention within the U.S. and internationally with hit singles that included “Closer To The Sun,” “Let Me Sip My Drink” feat. Fast Eddie, “Rock The Disco” and “We Live For The Music.”