There aren't too many 30 year olds with 15 years of professional DJ experience—in fact, San Francisco's DJ E-Rock is probably the only one. For the math-inclined, that means E-Rock got his start on KMEL when he was just 15—the youngest on-air personality in the station's storied history.
"My parents hated it," he says. "My father bought the turntables so I'd get good grades and stay out of trouble, but hated the fact that I was on a path towards something that wasn't really a career back then."
What E-Rock's parents didn't know is that he was (also) on a path towards DJ dominance in the Bay Area and beyond. As the entertainment director for the city's biggest club, host of a hugely popular weekly show on the city's biggest radio station, and stadium DJ for the city's beloved baseball team—there's nothing else to call E-Rock's assent but dominant.
Infusion Lounge is a $5 million, +6,000 square foot hot spot in the heart of Union Square and E-Rock is in charge of entertaining the thousands that come to get their money's worth each weekend. Apparently he's doing a good job—Infusion was named one of the top 35 clubs in the world by Condé Nast Traveler and nominated for Best New Nightclub by Nightclub & Bar shortly after it celebrated its first anniversary.