You’re likely to see the patrons sporting clothes bought at the store next door, 69 Vintage, which just happens to be owned by the same people. The neighbouring ventures covertly cross-promote one another, appealing to the same demographic (also, people do spend more when they’ve had a few drinks).

True to its artistic roots (Social is located below Spin Gallery), the bar looks like a cross between an artist studio, loft, basement and lounge. On the main wall facing the bar, a gigantic mural spells out the word “Welfare” in colossal gothic letters; the name of the bar was almost Welfare, but this seems a little out of place until you know that. Are they making a political statement? Apparently the actual title of the piece is: Welfare, Allegory to the Death of Parkdale (as we know it). According to one of the owners, Richard Lambert, this is a reference to how Parkdale is changing from a slum into a happening neighbourhood.

Exposed pipes and fuse box/plugs, along with the unpainted wood columns and ceiling, give the place an unfinished basement look. The décor of the place is predominately wood and stainless steel, and this creates a Scandinavian feel (why isn't everyone blonde?). The plush red couches and the high ceilings channel a converted loft. November '06 saw a huge expansion in the back, with an additional full-size bar, larger dance floor, and, thankfully, better bathrooms.

For libations, the bar offers a plethora of tap beers, with a pint of Labatt 50 served for $3.50, if you want to drink and keep your wallet full for that unexpected vintage clothing buying spree. Happy working, proletariat.

Source: Trevor Finn at martiniboys