Located centrally downtown, the Lounge is served well by public transport (Dundas or Queen St. subway stations) with pay parking on the street and a lot directly beside the venue. The location is a free wireless hotspot.

The Lounge is open to the public Monday thru Friday, 8:30 - 3:30 for a variety of food & drink, and for music from 9:00pm - 3:00am.

Historic 189 Church Street, which dates back to the 1840's, has functioned in the past as a toy factory, a hat manufacturer, a speakeasy and a recording and editing studio. It is now the home of both NOW Magazine and the NOW Lounge.

The renovated factory building has won awards since NOW moved in. The prestigious Arido award, in the category of Commitment to the Environment, for the use of old printing plates as a design element.

The Conceptual Approach
As a bricks and mortar realization of the magazine's philosophical and editorial values, reclaim, reuse, recycle were the watchwords for the new home of Toronto's "alternative" weekly magazine. The design response used an archeological mindset to integrate three historic buildings and show the evolution of the buildings from within, through reclaimed antique doors, recovered brick and plaster, and reused metal printing plates, reprising the original pressed-tin ceilings. Meeting room walls "decorated" with magazines and newspapers show adaptive reuse of materials. From the outset, the design principal was to accept and showcase found "archeological" flaws revealed in the buildings' century-old architecture and challenge the preconception that green/sensitive approaches need to cost more.