PACHA

Pacha, meet America. America, meet Pacha.
If you're up on your Wild On!, you'll recognize the name.

It's the clubbing franchise that dominates Europe. With over 25 mega-clubs, Pacha is known for killer DJ sets, a ridiculously gorgeous clientele, and the kind of drunken hedonism that makes you wish you were single.

There's a Pacha in Ibiza. One in Barcelona. Branches in London, Madrid, Munich. You name it. How big is Pacha? The brand has a frikkin' magazine, for God's sake. And now there's a Pacha in the U.S. With Resident DJ Erick Morillo (also a part-owner) leading the charge,

Pacha delivers on an old school, dance 'til you drop, hard-core clubbing experience. With four levels, plenty of VIP rooms, girls dancing in showers, and an All-Star lineup of DJs, it has quickly become a new anchor of New York nightlife.


The Brand
Founded by Ricardo Urgell in the wake of Spain's liberation from dictator Francesco Franco in 1976, Pacha is truly a lifestyle, valuing humanism, beauty and opulence. Loosely translated as "to live like a king," Pacha is about making its customers and patrons feel truly royal.

Pacha's first location was in the village of Sitges, in Barcelona, Spain. Today, there are Pachas in 25 cities - including Marrakesh, Budapest, and Rio de janeiro - with the seasonal venue on party island Ibiza serving as a crown jewel, attracting the world's best DJs and most glamorous A-listers. The brand includes a hotel, a magazine, a record label, an island resort (La Isla Pacha) and a high-end clothing line.


The Music
The core of the pacha legacy is its focus on music - dance in all its many forms. Pacha new york's co-owner, musical director and resident DJ is the legendary Erick Morillo, the world's premier house music DJ and founder of Subliminal records. Morillo will take over the club's massice, black-mirrored DJ booth twice a month, and guide its bookings on all other nights.

Pacha's dancefloor is equipped with a Dynacord alpha concept sounds system, imported from Germany and designed by Miami's Infinite audio. The systerm, engineered especially fro dance music, has redefined nightclub sound over the past two years. Pacha is the first New York and third American venue to install it.

The club will also be a place for bass, with 15 powerful subwoofers flanking the floor, embedded under the DJ booth, and encased underneath the grand staircase.


The Venue
New York City has always had its superclubs, its decadent underground scenes, its celebrity hideaways. But never before has a single venue encapsulated everything htat urban nightlife can be.

Pacha has the feel of a cozy lounge with the scope of a grand nightclub. Its 30,000 square feet are segmented into four levels, and endless high-design seating coves, sorrounding an open atrium with an intimate dancefloor at its base. The look is urban swank (curved edges, glowing lights) meets mediterranean charm (natural materials, bold colors).

For visuals, Pacha sports a circular truss loaded with Robe intelligent lights, which glides up and down over the dancefloor for maximum drama. Four independently moving arms bear more lights. The bulkhead surrounding the main room's open atrium is a projection surface, adding to the two 50-inch screens dropping down over the floor.

Pachita, or "Little Pacha," a separate 500-capacity "club within a club" on the top floor.