No other institution has had a greater impact on the entertainment industry and world culture as a whole. Entertainers from Elvis Presley, Tom Jones, The Beatles and The Rolling Stones to the modern rock bands of Korn and The Strokes, have all been inspired by the legends who have emerged from the Apollo Theater. Furthermore, all of them have welcomed the chance to be part of the Apollo's legendary audience or to perform on its hallowed stage. Long associated with innovation and creativity, the Apollo now has the unique opportunity to set a new standard of excellence: Come share in a new era of our legendary history…Yesterday…Today…Tomorrow…Forever the Apollo.
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