High profile events are attracted to a high profile venue and despite the increasingly competitive market place in London, Café De Paris has managed to attract some of the biggest parties of the last few years. When the worlds best selling recording artist Puff Daddy wished to celebrate the European release of his new album, he chose to do so at the Café. When Sony wished to celebrate 20 years of the Walkman, so did they. Prince wanted to throw a secret gig for the elite few—he got on stage at the Café. From the James Bond party to the Vivienne Westwood catwalk show to the Spice Girls party to Lennox Lewis celebrating his world titles, the Café De Paris is without doubt leading the field.

The club division of the Café De Paris has enjoyed similar success. The combination of an in-house promotional team with the best external promoters that the UK has to offer have maintained Café’s position as one of the most desirable places for party people to attend. Finding its niche in an overly competitive environment, Café De Paris has consistently appealed to the glamorous and affluent end of the market. Regularly holding events from some of the most cutting edge promotional teams allows Café to sustain a credible edge while still catering for the more flamboyant and extravagant arm of the London party scene on regular evenings. In an often fickle and transitory world, the Café has cemented a place in the London night scene.