Toby Keith's I Love This Bar is a themed bar, restaurant and entertainment venue and also houses a retail store. The restaurant offers casual American food, and the bar/lounge features the country artist's music and videos, a recording studio, private dining area, stage and dance floor for live country acts and surprise appearances by Keith.

The restaurant is located at the interior promenade, adjacent to the Harrah's monorail concourse.

Keith's awards include the 2003 and 2004 Academy of Country Music Entertainer of the Year awards, 2003 American Music Award for Favorite Country Album (for the four-time platinum album "Unleashed") and two CMT Flame Worthy awards.vegas.com