Howl at the Moon is a highly successful dueling piano concept that has grown to eleven locations since its inception in 1990. By providing its customers with an outstanding entertainment experience reminiscent of the best of New Orleans, Howl at the Moon has attracted a diverse and loyal following in every market that it has entered. The focal point of the nightclub is a stage featuring a pair of baby grand pianos. The piano players are the ringmasters responsible for creating the excitement that characterizes a night at Howl at the Moon. These piano players are hand picked from the finest regional talent and are thoroughly trained to continually thrill and entertain the audience. Howl at the Moon strives to keep their shows fresh with a mainstream and recognizable format that allows their typical customer to sing along with 90% of the songs.

Howl at the Moon's piano players take the stage two at a time. The entertainers play for one hour and then yield the stage to two new players. At the changeover, all four piano players stay on stage for what is known as a "four-way." The four-way occurs at the end of each hour and lasts for two to three songs. This hourly encore allows the piano players to incorporate additional instruments (drums, guitar, and saxophone) into the performance. The four-way raises the energy of the room and provides a defined transition between the piano player shifts.

Additionally, during every hour the Howl at the Moon entertainers engage in "Showtime." During this act, all Howl service employees join in and lead the audience through a choreographed routine to animated versions of popular tunes that include nostalgic TV shows and commercial jingles. The audience participation approaches 100% during Showtime and is enhanced by the high energy level of the live music.

Howl at the Moon is a total entertainment experience where the piano players and staff do not only entertain the guests; the guests become part of the show. The customers tend to be a diverse group comprised of guests of all ages. The regular clientele of Howl at the Moon is enhanced by traveling business people and conventioneers. Howl at the Moon is a hot spot for birthdays, anniversaries, and other celebrations.