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About
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3570 S. Las Vegas Blvd.
Las Vegas NV
Phone: 702-731-7873
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Pure
Pure, which opened New Year’s Eve 2005, is a behemoth in the Sin City nightclub pantheon.
Even on a slow night, Keith Leavitt, director of customer development for the club, said he and his crew put about 1,500 people through the door and that number jumps to around 5,000 on a weekend night. The crew isn’t small either – Leavitt said it takes more than 100 people just to run the club.
The sprawling, mega-club is decked out in various shades of white and light accents. There are several different areas inside (and out!) catering to several different kinds of customers.
There’s the Red Room, which has a very laid-back lounge vibe, the main room with the VIP/stage area and the outside terrace area, complete with fire pit. If you’re looking for a particular atmosphere from one of the rooms, it’s best to get there early as Leavitt said the energy usually escalates quickly as the night crawls on.
“Once 1 o’clock comes, there’s a party in every room,” he said.
And unlike any family home you’ve ever heard of, the Pure house encourages people to dance just about everywhere – including on the furniture.
“The look of having people up on couches is good for the club,” Leavitt said.
And dance they do, to DJ sets from big name DJs and to special three-song performances from bands like The Killers. If you don’t like the music where you’re at in the club, the solution is easy – find a different spot, still in the club, and something different will be spinning.
But with all the amenities inside the club, it’s no wonder that it’s sometimes a cattle call getting in – or it would be, if it weren’t for Leavitt and company.
“The front [door] is their first experience [with Pure],” Leavitt said. “Anything we can do to get them in as quick as possible, we do.”
Plus, despite all its grandeur, Leavitt said Pure doesn’t scare people away.
“Pure is obviously a mega-club,” he said. “But people aren’t intimidated by it.”
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