Prior to becoming Club Play, the location it sits on at 5th and Lenox has had a flamboyant history spanning two decades and has been a landmark on Miami Beach since its original construction in 1990. The club was originally built and eventually opened as a premier gentlemans club by a group out of Atlanta. This group already ran a successful chain of Adult Clubs under the name Gold Club and wanted to bring their trade to Miami Beach.

Shortly after their opening, the City of Miami Beach decided to create ordinances against nudity and alcohol and despite several attempts to prevent this, the new code was passed. The owners of the building felt betrayed by the City of Miami Beach and decided to get even with the city by contacting the controversial Luther Campbell (aka Uncle Luke) of 2 Live Crew, who leased the property in 1990 and operated it under the name "Lukes".

Uncle Luke began throwing hip-hop parties nightly that made the headlines in ways that Miami Beach did not care to brag about. After only two years of operation, he lost the club and it was eventually sold by the Atla..

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