Atlantic City
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About
Address: 2821 Boardwalk, Atlantic City NJ (Boardwalk)
The first Hooters opened October 4, 1983, in Clearwater, Florida. During its history, the Hooters concept has undergone very little change. The current logo, uniform, menu and ambiance are all very similar to what existed in the original store. This lack of change is understandable given the tremendous success the Hooters concept has enjoyed. Hooters has continued to rank high amongst the industry's growth leaders. Hooters has proven successful in small-town America, major metropolitan areas and internationally.
The casual beach-theme establishments feature '50s & '60s jukebox music, sports on television, and a menu that includes seafood, sandwiches, salads and spicy chicken wings. Hooters, system-wide, generates and averages 70% of its sales from food, 5% from merchandise, and 25% from beer and wine. Notably, Hooters does not serve liquor.
The element of female sex appeal is prevalent in the restaurants, and the company believes the Hooters Girl is as socially acceptable as a Dallas Cowboy cheerleader, Sports Illustrated swimsuit model, or Radio City Rockette. The Hooters sy..