In the early 1980's David Briggs, Jr. began evaluating opportunities within the restaurant and bar business. Briggs quickly noted the dislike that most establishments had for frozen drinks, as they were complicated to mix and they slowed down customer service. The frozen drinks that were available were of inferior quality, limited in selection and sold at a premium price. Everything that consumers wanted was missing - Selection, Service, Quality and Value! Taking this information to heart, Briggs set out to revolutionize the frozen drink business by developing a variety of premium frozen drink products that could be prepared in a consistent manner.
New Orleans Original Daiquiris
Armed with a menu of over 20 unique frozen drink offerings, Briggs introduced the frozen specialty drink concept to the world by opening the first New Orleans Original Daiquiris unit in Hammond, Louisiana on January 3, 1983. This concept focused on the sale of frozen specialty drinks at locations that provided a casual, conversational atmosphere. The enthusiastic acceptance of the frozen specialty drinks ..