Miami's Most Exclusive Nightclub
The Opium Group is one of the countrys most successful hospitality conglomerates, operating South Beachs top nightclubs; Mansion, SET and Louis Bar-Lounge, in addition to successful outpost; Priv Las Vegas. A driving force behind South Beachs ongoing cultural renaissance and the national nightlife industry, The Opium Group has been heralded by People Magazine, Time, Harperss Bazaar, Travel & Leisure, The New York Times and numerous other publications for drawing A-list celebrities and the international jet-set to its locations.
Visionaries with unique perspectives and expertise, managing partners Eric Milon, Roman Jones, Francis Milon and Justin Levine create a tour de force of hospitality, design and ambiance. Together they have made an indelible mark on nightlifes landscape, enjoying enduring success in an industry where longevity is rare. A top model gracing the cover of GQ and the runways for Giorgio Armani, Paris native Eric Milon moved to Miami in the early 1990s. Lured by South Beachs burgeoning modeling scene, Eric soon realized the need for a chic eatery to entertain the international photographers, fashionistas and gliteratti seeking South Beachs idyllic Deco backdrop. In 1991, he opened The Strand restaurant to unprecedented enthusiasm, creating a buzz that Miami had not experienced in decades. The celebrity elite soon flocked to The Strand, and Eric was dubbed one of the original pioneers of The American Riveras rebirth.
In 1996, Eric joined forces with Roman Jones, a young entrepreneur who cut his teeth in the corporate hospitality market, overseeing the expansion of the Taco Bell, Burger King and Dominos Pizza brands. British-born and rock and roll bred, Roman helped Eric operate The Living Room on Washington Avenue, inspiring the numerous bars and nightclubs that now line this popular street. Son of rocker Mick Jones, Roman used his business acumen to parlay this experience into a career as one of the leading nightclub operators in the country.
Erics brother Francis Milon joined The Living Room team in 1996, bringing the skills he honed working at Paris and New Yorks top nightclubs. One of the fashion worlds foremost photographers by trade, Franciss business know-how ,coupled with his eye for beauty completed the trifecta, preparing them for their next great venture.
In 2001, The Opium Group took over a 30,000 sq. foot space in South Beachs South of Fifth neighborhood. Daunted with the task of creating ambiance in a massive open-air complex, The Opium Group set to work with an Asian-themed design concept inspired by Erics interest in Far East philosophies. Featuring golden Buddha statues, Chinese lanterns, Asian accoutrements and towering palm trees, Opium Gardens design concept surpassed all expectations. Miamis club-goers began visiting en masse, arriving in record-breaking volumes of 2,500 guests per night, with The Opium Groups celebrity friends and fans following suit.
2007 brought the opening of SET, The Opium Groups chicest boite yet. Drawing inspiration from Hollywoods golden years, SET couples tinseltown glamour with modern luxury galore and heralds the European joie de vivre that draws the international jet set to South Beach. Adorned with sleek Pucci fabric sofas, a modern glass enclosed fireplace, futuristic vacuum compressed elevators and dramatic ebony bars, SET has again reinvented Miami nightlife with a mix of international DJs and celebrities from Julia S..
For driving, walking or transit directions on how to get to the address: 2325 Collins Ave at The Gansevoort South (33139), please use the Google Map provided on right.